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Asakana

Consumer · YC Fall 2026

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Automated design study · full homepage

Light, left-aligned type-led product story with soft geometry and image-led proof.

Asakana — 24/7 Order Agent for Food Distributors opens with “Modernize order intake” in a left-aligned type-led hero.
Evidence & method · 2 capture notes
Source
https://www.asakana.co/
Captured
2026-09-08
Extractor
2.5.0
Evidence
hero, middle, closing, mobile
  • Automated interpretation; editorial review is pending.
  • This site uses a custom scroll model, so evidence positions are approximate.
  • The hero heading was read from semantic heading markup.
  • 12 responsive breakpoint declarations were inspectable.
  • 3 stylesheets were inspectable; 0 cross-origin stylesheets were unavailable to rule inspection.
  • Computed styles describe the captured render; source design tokens and proprietary font files were not copied.

Captured screens

2026-09-08 · source viewport 1600 × 1000

Asakana hero homepage design evidence. Visible section: Modernize order intake
Hero1600 × 1000
Asakana mid-page homepage design evidence. Visible section: Built for food distribution. Excels in seafood. · Connect with confidence.
Mid-page1600 × 1000
Asakana closing homepage design evidence. Visible section: FAQ · Let’s talk about your operation.
Closing1600 × 1000
Asakana mobile homepage design evidence. Visible section: Modernize order intake
Mobile390 × 844

System overview

Hero
type-led · left
Surface
light
Density
sparse
Content width
1600px full-width canvas
Confidence
medium
Primary action
Book a Demo

Color system

Light surfaces use 8 repeated semantic colors; the primary action carries the strongest interactive emphasis.

Canvas

Page canvas

Dominant rendered page background.
Surface 1

Surface

Repeated container or section fill; relative occurrence score 205.
Surface 2

Surface

Repeated container or section fill; relative occurrence score 64.
Surface 3

Surface

Repeated container or section fill; relative occurrence score 62.
Primary text

Primary text

Observed display foreground with 17.3:1 contrast against the captured canvas.
Secondary text

Secondary text

Observed reading foreground; measured canvas-reference contrast is 5.8:1.
Action

Primary action

Fill used by the dominant first-viewport action.
Border

Border and divider

Most repeated inspectable border color.

Typography

A single-family system uses Inter across display and reading roles, differentiated by size and weight.

Metric previews use the observed CSS values. Source font files are not bundled, so unavailable families fall back locally.
display

Modernize order intake

Inter · 88px/86.24px · weight 800 · tracking -2.64px · color rgb(18, 24, 31) · preview scaled
heading

Let’s talk about your operation.

Inter · 42px/50.4px · weight 800 · tracking -0.84px · color rgb(255, 255, 255)
body

Asakana captures orders from the communication channels your customers already use, understands…

Inter · 16.5px/26.4px · weight 500 · tracking 0px · color rgb(91, 100, 114)
body-small

Asakana supports email, phone calls and voicemails, WhatsApp, text messages, WeChat, and sales rep…

Inter · 15.5px/24.8px · weight 500 · tracking 0px · color rgb(91, 100, 114)
label

How Asakana Works

Inter · 12.5px/20px · weight 700 · tracking 1px · color rgb(46, 75, 120)

Spacing & shape

Spacing

Base unit
4px
Section gap
62px
Container
20px
20px13px12px8px16px6px10px4px22px62px

Shape

Soft geometry is the dominant shape voice. Elevation is selectively reinforced with shadow.

Pills
999px
Containers
5px
Cards
14px
Media
0px
Buttons
0px
Inspect borders & shadows · 9
Borders
1px solid rgb(228, 233, 241)1px solid rgb(238, 241, 245)1px solid rgb(234, 230, 221)1px solid rgb(228, 223, 211)1px solid transparent
Shadows
rgba(18, 24, 31, 0.1) 0px 16px 36px 0pxrgba(18, 24, 31, 0.1) 0px 14px 34px 0pxrgba(18, 24, 31, 0.16) 0px 20px 44px 0pxrgba(18, 24, 31, 0.22) 0px 24px 56px 0px

Component grammar

Token-based examples, not original components. Source fonts may fall back locally.

Hero

Opening proposition

1 observed

Type led, left-aligned opening anchored by “Book a Demo”.

Inspect 4 properties
Pattern
type-led
Alignment
left
Heading
Inter · 88px / 800
Media
image-led

Navigation

Global wayfinding

1 observed

Static navigation with 9 visible actions in the desktop opening.

Inspect 7 properties
Text
#0a1f3d
Border
none
Radius
0px
Padding
0px 0px 0px 0px
Type
Inter · 16px / 400
Position
static
Height
22px

Primary action

Conversion

1 observed

“Book a Demo” is the strongest first-viewport action by semantic intent and visual contrast.

Book a Demo
Inspect 6 properties
Background
#2e4b78
Text
#ffffff
Border
none
Radius
9px
Padding
0px 28px 0px 28px
Type
Inter · 15.5px / 700

Content card

Repeated content module

3 observed

3 style-matched content card instances were found among 6 candidates; properties describe the dominant observed cluster.

Example content
Inspect 6 properties
Text
#0a1f3d
Border
1px solid rgb(228, 233, 241)
Radius
14px
Padding
32px 20px 32px 20px
Type
Inter · 16px / 400
Candidate pool
6

Badge or tag

Compact status or category label

1 observed

1 style-matched badge or tag instance was found among 2 candidates; properties describe the dominant observed cluster.

Example label
Inspect 6 properties
Text
#8a6100
Border
none
Radius
0px
Padding
0px 0px 0px 0px
Type
Inter · 10px / 700
Candidate pool
2

Media frame

Visual proof

3 observed

3 style-matched media elements were found among 5 rendered candidates; fill fitting and 0px are the most repeated treatments.

Inspect 4 properties
Fit
fill, cover
Ratios
9.77, 9.78, 4.23, 1.15
Radius
0px
Candidate pool
5

Footer

Closing navigation

1 observed

3 visible actions close the page on a #2e4b78 surface.

Inspect 7 properties
Background
#2e4b78
Text
#0a1f3d
Border
1px solid rgba(255, 255, 255, 0.102)
Radius
0px
Padding
56px 62px 56px 62px
Type
Inter · 16px / 400
Links
3

Layout & narrative

The homepage continues through 9 observed sections, moving from the opening proposition into From customer messages to accurate orders in your management system, Fewer mistakes. Faster order processing. Reliable order-taking—24/7.

Structure
Editorial product narrative
Hero pattern
Type-led hero: display copy is the primary graphic
Grid
5 columns
Closing
Utility footer with 3 actions
Full section sequence · 9
  1. From customer messages to accurate orders in your management system.
  2. Fewer mistakes. Faster order processing. Reliable order-taking—24/7.
  3. Built for food distribution. Excels in seafood.
  4. Connect with confidence.
  5. Quick integration with your existing communication channels and ERP.
  6. Your data stays yours.
  7. Built from firsthand industry experience.
  8. FAQ
  9. Let’s talk about your operation.

Imagery, motion & responsive

Imagery

Image led media acts as the page’s primary visual proof rather than decoration.

fill fitting · square-edged frames
Inspect imagery inventory
Composition
A focused visual anchors the first viewport.
Inventory
5 images/canvas elements and 0 videos across the analyzed homepage.

Motion

6 declared keyframes and 2 active animations were inspectable at capture; observed timing uses 0.15s, 0.3s, 0.2s.

Reduced-motion rules detected
Inspect motion inventory
Libraries
CSS / browser-native or bundled source not identifiable
Keyframes
bounce, pulse, spin, enter, exit, akWave
Durations
0.15s, 0.3s, 0.2s, 1s, 0.5s
Easings
cubic-bezier(0.4, 0, 0.2, 1), ease, ease, ease, linear, cubic-bezier(0, 0, 0.2, 1), ease, ease, ease, cubic-bezier(0.8, 0, 1, 1), cubic-bezier(0.4, 0, 0.6, 1)
States
disabled, transition-all, focus, hover, active

Mobile

Desktop navigation reduces from 9 visible actions to 2. Hero alignment changes from left to center; mobile heading size is 40px.

Observed multi-column desktop regions collapse to a single-column mobile flow.
Inspect responsive test
Viewport
390 × 844
Overflow
No horizontal overflow detected

Reproduction guidance

Do

  • Pair the observed #fcfbf9 canvas with #12181f primary copy before adding secondary surfaces.
  • Use Inter at 88px/86.24px, weight 800, for the primary display moment.
  • Reserve the strongest first-viewport contrast for “Book a Demo” within the left-aligned type-led hero.
  • Image led media acts as the page’s primary visual proof rather than decoration.

Don’t

  • Do not mix in arbitrary radii; 999px is the repeated treatment on pills.
  • Do not reuse the #2e4b78 action color across decorative elements; keep its interactive emphasis selective.
  • Do not introduce extra type families beyond Inter.
  • Do not copy transition-all declarations; keep only purposeful transform or opacity motion.