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Peer

B2B · YC Summer 2026

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Automated design study · full homepage

Dark, left-aligned visual-first product story with soft geometry and video-led proof.

Peer Freight - Truckload Freight Brokerage opens with “Difficult freight handled right” in a left-aligned visual-led hero.
Evidence & method · 2 capture notes
Source
https://www.peer-freight.com/
Captured
2026-09-08
Extractor
2.5.0
Evidence
hero, middle, closing, mobile
  • Automated interpretation; editorial review is pending.
  • Motion extraction inspected 40 of 56 running animations.
  • The hero heading was read from semantic heading markup.
  • 5 responsive breakpoint declarations were inspectable.
  • 2 stylesheets were inspectable; 0 cross-origin stylesheets were unavailable to rule inspection.
  • Computed styles describe the captured render; source design tokens and proprietary font files were not copied.

Captured screens

2026-09-08 · source viewport 1600 × 1000

Peer hero homepage design evidence. Visible section: Difficult freight handled right
Hero1600 × 1000
Peer mid-page homepage design evidence. Mid-page viewport evidence
Mid-page1600 × 1000
Peer closing homepage design evidence. Visible section: Same-day carrier pay · Be first when we start moving freight
Closing1600 × 1000
Peer mobile homepage design evidence. Visible section: Difficult freight handled right
Mobile390 × 844

System overview

Hero
visual-led · left
Surface
dark
Density
balanced
Content width
1600px full-width canvas
Confidence
low
Primary action
None detected

Color system

Dark surfaces use 7 repeated semantic colors; hierarchy is carried mainly by tonal contrast.

Canvas

Page canvas

Dominant rendered page background.
Surface 1

Surface

Repeated container or section fill; relative occurrence score 336.
Surface 2

Surface

Repeated container or section fill; relative occurrence score 144.
Surface 3

Surface

Repeated container or section fill; relative occurrence score 78.
Primary text

Primary text

Observed display foreground with 18.3:1 contrast against the captured canvas.
Secondary text

Secondary text

Observed reading foreground; measured canvas-reference contrast is 3.1:1.
Border

Border and divider

Most repeated inspectable border color.

Typography

A single-family system uses Manrope across display and reading roles, differentiated by size and weight.

Metric previews use the observed CSS values. Source font files are not bundled, so unavailable families fall back locally.
display

Difficult freight handled right

Manrope · 54.4px/53.312px · weight 800 · tracking -1.632px · color rgb(255, 255, 255)
heading

Freight we specialize in

Manrope · 61.6px/63.448px · weight 800 · tracking -1.3552px · color rgb(14, 29, 58)
body

We specialize in hazmat, and we cover reefer, dry van, flatbed, and port drayage just as well.…

Manrope · 18.88px/30.208px · weight 450 · tracking 0px · color rgb(92, 102, 117)
body-small

Commodity Packaged chemicals, drums on pallets

Manrope · 12.8px/20.48px · weight 700 · tracking 0px · color rgb(14, 29, 58)
label

Pickup city

Manrope · 11.2px/17.92px · weight 700 · tracking 0px · color rgb(14, 29, 58)

Spacing & shape

Spacing

Base unit
8px
Section gap
32px
Container
32px
13.5px32px14.5px5px9px9.5px13px3px16px7px

Shape

Soft geometry is the dominant shape voice. Elevation is selectively reinforced with shadow.

Pills
50px
Containers
8px
Buttons
14px
Media
8px
Cards
12px
Inspect borders & shadows · 8
Borders
1px solid rgb(228, 231, 238)1px solid rgba(255, 255, 255, 0.161)1px solid rgba(12, 31, 56, 0.161)1px solid rgb(223, 227, 234)1px solid rgba(255, 255, 255, 0.141)
Shadows
rgba(255, 255, 255, 0.4) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.12) 0px -1px 0px 0px insetrgba(14, 29, 58, 0.38) 0px 24px 60px -34pxrgba(14, 29, 58, 0.04) 0px 1px 2px 0px

Component grammar

Token-based examples, not original components. Source fonts may fall back locally.

Hero

Opening proposition

1 observed

Visual led, left-aligned opening anchored by the primary message.

Inspect 4 properties
Pattern
visual-led
Alignment
left
Heading
Manrope · 54.4px / 800
Media
video-led

Navigation

Global wayfinding

1 observed

Static navigation with 4 visible actions in the desktop opening.

Inspect 7 properties
Text
#ffffff
Border
none
Radius
0px
Padding
0px 0px 0px 0px
Type
Manrope · 15.68px / 600
Position
static
Height
25px

Content card

Repeated content module

8 observed

8 style-matched content card instances were found among 9 candidates; properties describe the dominant observed cluster.

Example content
Inspect 7 properties
Background
#ffffff
Text
#0e1d3a
Border
none
Radius
0px
Padding
32px 32px 32px 32px
Type
Manrope · 16.32px / 450
Candidate pool
9

Badge or tag

Compact status or category label

4 observed

4 style-matched badge or tag instances were found among 6 candidates; properties describe the dominant observed cluster.

Example label
Inspect 7 properties
Background
rgba(235, 185, 45, 0.2)
Text
#0e1d3a
Border
none
Radius
999px
Padding
3.84px 9.92px 3.84px 9.92px
Type
Manrope · 9.6px / 800
Candidate pool
6

Media frame

Visual proof

4 observed

4 style-matched media elements were found among 25 rendered candidates; fill fitting and 0px are the most repeated treatments.

Inspect 4 properties
Fit
fill, cover
Ratios
1.91, 1.00, 1.60, 3.60, 2.45
Radius
0px, 8px
Candidate pool
25

Footer

Closing navigation

1 observed

8 visible actions close the page on a #0e1d3a surface.

Inspect 7 properties
Background
#0e1d3a
Text
#ffffff
Border
none
Radius
0px
Padding
38.4px 0px 0px 0px
Type
Manrope · 16.32px / 450
Links
8

Layout & narrative

The homepage continues through 13 observed sections, moving from the opening proposition into Freight we specialize in, We run every load the same way, Covering a load with us is simple.

Structure
Long-form product catalogue
Hero pattern
Visual marquee: imagery carries most of the opening surface
Grid
1 column
Closing
Utility footer with 8 actions
Full section sequence · 13
  1. Freight we specialize in
  2. We run every load the same way
  3. Covering a load with us is simple
  4. Built to be reliable, not just cheap
  5. Be first when we start moving freight
  6. Hazmat
  7. Reefer and dry van
  8. Flatbed and specialized
  9. Port drayage
  10. 24/7 owner access
  11. TIA member
  12. Fully insured
  13. Same-day carrier pay

Imagery, motion & responsive

Imagery

Video led media acts as the page’s primary visual proof rather than decoration.

fill fitting · square-edged frames
Inspect imagery inventory
Composition
Multiple visual elements share the first viewport.
Inventory
20 images/canvas elements and 5 videos across the analyzed homepage.

Motion

7 declared keyframes and 40 active animations were inspectable at capture; observed timing uses 0.15s, 0.18s, 1.3s.

Reduced-motion rules detected
Inspect motion inventory
Libraries
CSS / browser-native or bundled source not identifiable
Keyframes
rise-in, logo-band-pan, mock-row-in, mock-pop, tick-in, dot-fill, line-grow
Durations
0.15s, 0.18s, 1.3s, 0.9s
Easings
ease, ease, ease, ease, ease, ease, linear, ease, ease, ease, ease, cubic-bezier(0.16, 1, 0.3, 1)
States
focus, hover

Mobile

Desktop navigation reduces from 4 visible actions to 2. Hero alignment changes from left to center; mobile heading size is 36.8px.

4 multi-column content regions remain on mobile.
Inspect responsive test
Viewport
390 × 844
Overflow
No horizontal overflow detected

Reproduction guidance

Do

  • Pair the observed #0c1524 canvas with #ffffff primary copy before adding secondary surfaces.
  • Use Manrope at 54.4px/53.312px, weight 800, for the primary display moment.
  • Let the left-aligned visual-led hero establish hierarchy before secondary content.
  • Video led media acts as the page’s primary visual proof rather than decoration.

Don’t

  • Do not mix in arbitrary radii; 50px is the repeated treatment on pills.
  • Do not introduce an accent hue that is absent from the captured palette.
  • Do not introduce extra type families beyond Manrope.
  • Do not spread the observed shadow treatment across every container; keep elevation selective.